Looking for the best way to market your mobile medical clinic? We’ve got you covered. Read on for the best tips on how to market your mobile health clinic to attract patients!
Congratulations on starting your mobile medical clinic or mobile dental clinic! It’s very exciting, and often overwhelming for new clinics. Figuring out your mobile healthcare marketing strategy is one of the first things you should be considering.
Healthcare marketing is critical to your business’ success. For a medical practice to grow, a physician or dentist should see 30 to 50 new patients every month. That’s on top of retaining existing patients. While this may seem like a lot, it’s actually a very realistic and achievable goal.
This article will help you learn step by step how to market your mobile health clinic to attract patients so you can hit the ground running!
Step 1: Create and Implement a Marketing Plan
Just like any other medical practice or business, creating a marketing plan is vital to attracting new patients for mobile health clinics. It isn’t enough to throw ideas at the wall and hope something sticks- you need a written marketing plan to make your marketing efforts go further.
Creating a formal marketing plan ensures you don’t throw away your marketing dollars. Proper research and planning allows you to:
- Identify your target market to understand how your mobile medical clinic can meet their needs.
- Learn about competitor’s strengths and weaknesses, as well as identify gaps in service
- Position your services so that the target market perceives your mobile medical clinic as better or different from the competitors.
- Set SMART goals, or specific, measurable, attainable, relevant, and time-sensitive goals for all of your marketing activities and efforts.
- Map out a strategy to reach these goals, including the messaging, mediums, and tools that will be used to do so.
Step 2: Set a realistic marketing budget
Make sure you give a lot of consideration to how much of your budget you can allocate towards an effective marketing plan. Marketing is a cost that is often overlooked when new businesses get started. This can be an incredible error that you’ll pay for in the long run.
Having a realistic idea of both what you have to spend and how much money is needed to reach your marketing goals is imperative to attracting new patients!
Advertising and marketing campaigns can be notoriously expensive, especially when mismanaged, or done without much thought.
When creating your marketing budget, make sure you only focus on your current marketing goals (which should be outlined in your premeditated marketing plan). Choose wisely and only pick the options that are most likely to give you a strong Return on Investment (ROI).
You should also consider saving money in other areas. For instance, Mission Mobile Medical offers competitive pricing for our certified pre-owned (CPO) mobile medical vehicles. When you choose to go with a CPO vehicle versus a new one, you have more money to invest into a solid marketing campaign, as well as outfitting your mobile unit with the right branding.
Check out mobile medical units for sale and mobile dental units for sale and see how you can save time and money by partnering up with an organization that understands mobile medical, branding, and marketing.
Used mobile medical units can help make sure that you don’t overextend your budget, while providing the same quality and reliability you demand for your mobile medical program.
Step 3: Establish Consistent Healthcare Branding
You may not think about cultivating and maintaining a “brand” as a doctor. You know you’re an expert and you provide value, but let’s face it – no one else knows it until you prove it!
Consistent branding is not only an opportunity for you to gain patient trust, but to help advertise your services.
You have to figure out what your brand is and what you want it to represent. Think about these questions:
- What is unique about your mobile medical clinic?
- How do you treat your patients?
- What do you specialize in?
- Are you family-friendly? Economically-friendly?
- Do you cater to those who have limited access to healthcare?
All of these things make you unique. Branding isn’t just about fonts and colors (although those are important!), but what helps your patients remember you and your practice.
Your branding should definitely be represented in your mobile medical units. Mission Mobile Medical provides full custom branding on custom used mobile medical units – helping you save money while attracting new patients and growing your healthcare practice!
Step 4: Give your mobile medical unit some personality!
With the right design wrapped around your clinic, your mobile medical unit can basically advertise itself! Give your unit a little personality that will appeal to your target patient-base.
Here are some important statistics that you need to know when it comes to mobile vehicle advertising.
- Mobile advertising is the most efficient and effective outdoor advertising.
- Mobile advertising reaches more potential patients and clients at a lower cost than any other kind of outdoor advertising.
- Studies indicate that over 98% of Americans notice vehicle advertisements.
- There are a ton of Americans on the road- the average adult has traveled 302 miles in the past 7 days alone!
- The average vehicle that is driven about 15,000 miles per year will pass over 9 million other vehicles.
- 30% of outdoor viewers make purchasing decisions based on advertisements that they observe.
- One vehicle wrap can generate about 80,000 impressions on a given day!
- Vehicle wrap advertising reaches consumers who aren’t exposed to social media, newspaper, television, or radio.
- The Federal Highway Administration predicts that there will be even more time spent in vehicles in 2021 and beyond.
As you can see, Americans spend a ton of time in their vehicles! What does this mean? More opportunities for you to get the word out on your mobile medical clinic! To get the most out of your vehicle investment, you have to know your brand and understand how to best represent your mobile medical practice.
Cost Effectiveness of Vehicle Wraps
Vehicle wrap advertising is incredibly efficient. It is a high-converting advertisement that goes wherever you do, making it the best option for a mobile medical or dental clinic!
It’s also super cost effective (especially when you partner with Mission Mobile Medical, who offers complete branding design and vehicle wrapping for each used medical mobile unit).
Consider these stats on how affordable a full vehicle wrap actually is:
- Full vinyl wraps cost between $1,500 and $3,000. When working with a pre-owned mobile medical unit, you can often save money on making your medical unit custom-branded.
- Vehicle wraps cost less than $44 for a million impressions! Compare this to newspaper ads ($19.70 for a thousand impressions) and outdoor advertisements ($3.56 per thousand impressions). It’s a bargain!
Rear End Advertising
Put the back of your mobile medical unit to use by advertising your practice on the rear. This is the spot that potential patients will see when they’re stuck at a red light or stop sign. Add your website with a special offer to encourage potential patients to reach out.
QR codes are a great way to provide information and add excellent value to your marketing efforts. QR Codes are quick response codes that provide information to your potential and current patients by simply scanning it from their cell phones.
There are a ton of free QR code generators. Simply download the code, add the image to the design used for your mobile medical unit’s vehicle wrap. A good way to entice potential patients to scan is to mention a special offer that then links to your website. It’s a super easy way to generate traffic to your website- your mobile medical clinic’s best and hardest working salesperson.
Step 5: Foster Your Online Presence
Creating and maintaining an online presence is incredibly important. 97% of consumers use the internet to search for local businesses! That means that most of your ideal patients are online – so the obvious answer is… you should be too!
Having an online presence should be a key part of your marketing strategy. It’s important for your outbound marketing and your inbound marketing. You need to be able to communicate with your audience so they can see how great your practice is!
Don’t forget to use social media and your online presence to let your customers know where to find you! Providing updates on where your mobile medical clinic is located allows your patients to be able to find you, as well as opens up whole new opportunities in different locations.
Build a mobile-responsive website.
You must have a website that is responsive for both PCs and mobile devices. 68.1% of all global website traffic came from a mobile device. THis means you have to make sure your website is functional for all traffic sources. Your website is like your 24/7 salesperson. It can sell you and our mobile medical clinic, so make the most of it with an informational and relevant website.
Start and maintain a blog.
This is an important part of your inbound marketing strategy. Blogging adds fresh content which helps with Search Engine Optimization (SEO). It also allows you to keep your patients informed and positions you as an expert in your field. You can announce community events, provide tips on wellness, and share important updates.
Be active on social media.
Being active on social media opens you up to a whole new audience. When our patients interact with your content, their whole social circle sees it! This is a great way to get leads and ultimately more patients.
Step 6: Continue to Provide Excellent Care
This might sound like a no-brainer, but it’s worth mentioning!
Provide quality care.
Obviously, this is the most important part of your business. Medical practitioners care about their patients, so you’re probably thinking this is a no-brainer. But go above and beyond.
When patients are incredibly satisfied with their care, they will recommend you over and over again. Having good “bedside manner,” a neat and tidy, well-branded clinic, and excellent medical knowledge is key to running an effective practice and enjoying explosive growth.
Follow up with patients.
On average, medical practices spend around 90% of resources to find and attract new patients. Often overlooked is retaining the current patients that you already have. This is one of the most cost effective ways to grow your practice. Not only do (necessary) follow up visits increase patient health, they help nurture relationships that can result in repeat business and new patient referrals.
Ask for patient referrals.
For a mobile medical clinic or a mobile dental clinic, your patients are your livelihood. Your patients are key to your success, and you’re key to their health. Provide great service, and don’t be afraid to kindly ask your current patients to refer you to their friends and families.
Be responsive to your patients.
Gather feedback from your existing patients to learn what they like and need, so that you can meet their needs. You can choose to expand existing services or even add new services to make sure that you meet local demands. By being responsive to your client needs, you will promote brand loyalty as well as grow your practice and increase the number of new patients that you see.
Connect with your local community.
Connecting with your community is a great way to attract new patients. Connecting serves a greater purpose: you can educate those in your community to lead healthier lives, get preventative care, and make positive change. You’ll not only be able to do more good, but you’ll get your brand out there- resulting in more leads and more new patients.
Finding the right medical unit, branding effectively, creating a marketing plan, and implementing it diligently are all equally important aspects of launching a mobile health program that you can scale successfully.
Now that you know how to attract new patients to your new mobile clinic, you can hit the road knowing you’re on the right track. Partnering with an organization that knows mobile medical practices is key to overall strategy and growth.
Mission Mobile Medical is here to help with whatever you need, whether that’s finding the right medical unit at competitive pricing, or complete branding to help with your marketing!
Finding the Best Used Mobile Medical Units
Finding the best used mobile medical units for your mobile medical clinic is key to being successful. Mission Mobile Medical offers world class mobile medical clinics on pre-owned platforms, backed by our 10 Year Warranty & Dynamic Preventative Maintenance.