Mobile Health Learning Series

Practical guides for running a mobile health program

A mobile program has to solve problems most healthcare training never covers: getting a community to walk up, showing quality in terms payers use, paying for the program after the first grant, and keeping a team together on the road.

The Mobile Health Learning Series is five guides, one for each of those problems, written with the people who work on them every day.

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Find your guide

Start with the problem in front of you

Each guide stands on its own. Pick the one that sounds like your week.

People do not know about your clinic yet, or do not trust it yet.Book 1Marketing
You know your program improves care, but you cannot show it in the terms payers use.Book 2Improving Quality Measures
Your program started with a grant, and it needs a plan to pay for itself.Book 3Revenue & Results
You are new to a community, and trust has to come before turnout.Book 4Engaging Communities
Your team works across sites and routes, and keeping it together is hard.Book 5Organizational Culture

The series

Five guides, five parts of the work

Book 1 of 5

A Guide to Mobile Health Marketing

The Art of Introducing Your Community to a New Kind of Healthcare

Read this if: people do not know about your clinic yet, or do not trust it yet.

Traditional healthcare says "come to us." A mobile program says "we are coming to you," and that calls for a different kind of marketing. This guide adapts the StoryBrand framework so your patient is the hero and your program is the trusted guide, with simple plans and a clear call to action.

Written by Travis LeFever, Neil Rotroff, and Tara Shiozawa

Buy on Amazon (opens in a new tab) How we help: Mobile health marketing

Book 2 of 5

A Guide to Mobile Health: Improving Quality Measures

Read this if: you know your program improves care, but you cannot show it in the terms payers use.

Most mobile programs can see that they prevent complications. Fewer can translate that into the quality measures health plans and health systems track. Using the 4 Disciplines of Execution framework, this guide covers operational design, partner relationships and business models, and which measures mobile health is best placed to improve.

Written by Travis LeFever and Paul Rosen, MD, MPH, MMM

Amazon link coming soonHow we help: Closing care gaps for health plans

Book 3 of 5

A Guide to Mobile Health Revenue & Results

Read this if: your program started with a grant, and it needs a plan to pay for itself.

Written for executives, program directors and nonprofit finance leaders. It explains how mobile health creates measurable economic value and who captures it, how to set up payment arrangements that cover the cost of capacity and access, and how to make the case to partners with data, from pilot to long-term partnership.

Written by Travis LeFever, Rett Haigler, and Brad Watson

Amazon link coming soonHow we help: Grants support

Book 4 of 5

A Guide to Mobile Health: Engaging Communities

Read this if: you are new to a community, and trust has to come before turnout.

This guide looks past demographic data to the social factors that shape health and the strengths a community already has. It covers the community connector strategy, faith-based, school-based and workplace partnerships, how to measure community impact, and a 90-day engagement plan.

Written by Travis LeFever, Maria Ferraris, MSPM, MEd, and Emily D’Agostino, DPH, MS, MEd, MA

Amazon link coming soonHow we help: Community Connect Tour

Book 5 of 5

A Guide to Mobile Health & Organizational Culture

Read this if: your team works across sites and routes, and keeping it together is hard.

Mobile teams make hundreds of small decisions a day that no policy manual covers. This guide covers values-based hiring, transparency and ownership, building connection between staff who rarely share a building, fair pay, preventing burnout and leading through a crisis.

Written by Travis LeFever, Jan Rock, PHR, Alyssa Hodges, MA, and Wendy Hinson, PHR

Amazon link coming soonHow we help: Planning and staffing

Why we wrote them

What we learned in the field, in one place

When we started in 2020, much of what it takes to run a mobile program was not written down anywhere. We learned it in the field, alongside the programs we support.

These guides put those lessons in one place, so your team does not have to learn each one the hard way. Several were written with outside experts in quality improvement, public health and community research.

Questions

Frequently asked questions

What is the Mobile Health Learning Series?

The Mobile Health Learning Series is five practical guides for the people who plan, lead and run mobile health programs. Each book covers one area of the work: marketing, quality measures, revenue, community engagement and organizational culture.

Who are the guides written for?

Program directors, executives, clinical and quality leaders, finance leaders and the staff who run mobile clinics day to day. The books do not need to be read in order. Start with the one that matches the problem in front of you.

Where can I buy the books?

The books are sold on Amazon. Each guide on this page links to its Amazon listing.

Want help putting a guide to work?

The people who wrote these books work with programs on each of these areas every week. Tell us what you are working on and we will point you to the right person.

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