Book 1 of 5
A Guide to Mobile Health Marketing
The Art of Introducing Your Community to a New Kind of Healthcare
Read this if: people do not know about your clinic yet, or do not trust it yet.
Traditional healthcare says "come to us." A mobile program says "we are coming to you," and that calls for a different kind of marketing. This guide adapts the StoryBrand framework so your patient is the hero and your program is the trusted guide, with simple plans and a clear call to action.
Written by Travis LeFever, Neil Rotroff, and Tara Shiozawa
Book 2 of 5
A Guide to Mobile Health: Improving Quality Measures
Read this if: you know your program improves care, but you cannot show it in the terms payers use.
Most mobile programs can see that they prevent complications. Fewer can translate that into the quality measures health plans and health systems track. Using the 4 Disciplines of Execution framework, this guide covers operational design, partner relationships and business models, and which measures mobile health is best placed to improve.
Written by Travis LeFever and Paul Rosen, MD, MPH, MMM
Book 3 of 5
A Guide to Mobile Health Revenue & Results
Read this if: your program started with a grant, and it needs a plan to pay for itself.
Written for executives, program directors and nonprofit finance leaders. It explains how mobile health creates measurable economic value and who captures it, how to set up payment arrangements that cover the cost of capacity and access, and how to make the case to partners with data, from pilot to long-term partnership.
Written by Travis LeFever, Rett Haigler, and Brad Watson
Book 4 of 5
A Guide to Mobile Health: Engaging Communities
Read this if: you are new to a community, and trust has to come before turnout.
This guide looks past demographic data to the social factors that shape health and the strengths a community already has. It covers the community connector strategy, faith-based, school-based and workplace partnerships, how to measure community impact, and a 90-day engagement plan.
Written by Travis LeFever, Maria Ferraris, MSPM, MEd, and Emily D’Agostino, DPH, MS, MEd, MA
Book 5 of 5
A Guide to Mobile Health Organizational Culture
Read this if: your team works across sites and routes, and keeping it together is hard.
Mobile teams make hundreds of small decisions a day that no policy manual covers. This guide covers values-based hiring, transparency and ownership, building connection between staff who rarely share a building, fair pay, preventing burnout and leading through a crisis.
Written by Travis LeFever, Jan Rock, PHR, Alyssa Hodges, MA, and Wendy Hinson, PHR
